Digital Transformation Implementation Plan

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URI: http://hdl.handle.net/20.500.12226/1114
ISBN: 9783030600488
ISBN: 9783030600495
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Autor(es):
Landeta Etxeberria, Ana
Fecha de publicación:
2020
Resumen:

Companies must start from the premise that the strategic approach to digital transformation must be carried out with a perspective, methodology and tools. A Roadmap is part of a process aimed at studying and defining new business models. For that reason, the Roadmap is a key element for businesses’ Digital Transformation and this Chapter presents the establishment of a Digital Transformation Roadmap—A Digital Transformation Implementation Plan; its phases of development, integration and measurement, respectively.

Companies must start from the premise that the strategic approach to digital transformation must be carried out with a perspective, methodology and tools. A Roadmap is part of a process aimed at studying and defining new business models. For that reason, the Roadmap is a key element for businesses’ Digital Transformation and this Chapter presents the establishment of a Digital Transformation Roadmap—A Digital Transformation Implementation Plan; its phases of development, integration and measurement, respectively.

Palabra(s) clave:

Digital Transformation

Roadmap

Development

Integration

Measurement

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