dc.contributor.authorReyes Menendez, Ana
dc.contributor.authorPalos Sánchez, Pedro R.
dc.contributor.authorSaura, Jose Ramón
dc.contributor.authorRodríguez Santos, Carmen
dc.date.accessioned2022-07-21T11:58:25Z
dc.date.available2022-07-21T11:58:25Z
dc.date.issued2022-04
dc.identifier.issn0263-2373
dc.identifier.urihttp://hdl.handle.net/20.500.12226/1211
dc.description.abstractIn recent years, the luxury market has come to face important structural changes, such as the entry of new segments into the market and the use of the Internet as a sales channel. In this context, luxury brands must understand their young consumers' perception of social value while adapting to environmental changes. This study aims to validate an up-to-date model to determine the impact of perceived value of luxury brands on consumer behavior. To validate the model, we analyze attributes of luxury brands and the value assigned to those attributes. We collect the data from a survey (n = 225) and analyze the results with partial least squares-structural equation modeling. The results show that in our up-to-date model of perceived social value of luxury brands, the social component, as the only antecedent, has a major influence on consumer behavior; the results, however, fail to support our expectations of the impact of financial and functional brand perceptions. Furthermore, we find a relationship between overall luxury brand perception and behavioral and emotional outcomes for young consumers such that companies might consequently tailor their business strategies.es
dc.language.isoenes
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleRevisiting the impact of perceived social value on consumer behavior toward luxury brandses
dc.typearticlees
dc.description.course2021-22es
dc.identifier.doi10.1016/j.emj.2021.06.006
dc.issue.number2es
dc.journal.titleEuropean Management Journales
dc.page.initial224es
dc.page.final233es
dc.publisher.facultyFacultad de Ciencias Económicas y Empresarialeses
dc.publisher.group(GI-17/1) Grupo de Investigación en Ciencias Sociales Tecnológicas (GICSOT)es
dc.rights.accessRightsopenAccesses
dc.subject.keywordLuxury brandses
dc.subject.keywordValuees
dc.subject.keywordConsumer behaviores
dc.subject.keywordBrand managementes
dc.subject.keywordPLS-SEMes
dc.subject.keywordSocial influencees
dc.volume.number40es


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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