Barcelona en comú on twitter. Analyzing the electoral communication of the confluence during the 2015 council election

Abstract

In recent years there has been a great deal of interest in digital networks as political communication tools. However, the use of social media depends on, among other things, the character of each political organization. The main objective of this research is to analyze Barcelona en Comú’s digital communication on Twitter during the municipal election campaign from May 8 to May 22, 2015 in Barcelona. The methodology is based on a social network analysis (SNA) of all the tweets disseminated by the six political parties that formed the confluence. The investigation deepens our understanding of the communicative relationship between the six parties, and between the parties and the users, with the aim of analyzing the bi-directionality of the communicative process. We conclude that the party that generated the most electoral information on Twitter during the electoral campaign was Barcelona en Comú.