dc.contributor.authorCasado-Aranda, Luis-Alberto
dc.contributor.authorSánchez-Fernández, Juan
dc.contributor.authorIbáñez-Zapata, José-Ángel
dc.contributor.authorLiébana-Cabanillas, F.J.
dc.date.accessioned2019-10-02T08:59:14Z
dc.date.available2019-10-02T08:59:14Z
dc.date.issued2019-12
dc.identifier.issn0969-6989
dc.identifier.urihttp://hdl.handle.net/20.500.12226/262
dc.description.abstractConsumer services literature offers substantial evidence that ethnocentric consumers tend to prefer domestic over foreign products. Yet no research to date has delved into the question how consumer ethnocentrism (CE) modulates the neural processing of products. This is the first study resorting to neuroimaging to explore to what extent CE levels affect the processing of domestic (Spain) and foreign (USA and China) products. The brain data yielded by neuroimaging reveal that highly ethnocentric consumers experience a greater degree of activation in brain regions linked to self-reference and reward when processing domestic products and a greater activation in brain regions related to risk in the case of foreign products.es
dc.language.isoenes
dc.titleHow consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging studyes
dc.typearticlees
dc.description.course2018-19es
dc.journal.titleJournal of Retailing and Consumer Serviceses
dc.publisher.departmentDepartamento de Empresas y Actividades Turísticas y Marketinges
dc.publisher.facultyFacultad de Ciencias Económicas y Empresarialeses
dc.publisher.group(GI-19/3) Nuevas tendencias en comunicación y marketing (NewteCom)es
dc.rights.accessRightsembargoedAccesses
dc.subject.keywordConsumer Ethnocentrismes
dc.subject.keywordNeuroimaginges
dc.subject.keywordConsumer neurosciencees
dc.subject.keywordcountry of origines


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