dc.contributor.authorLiébana-Cabanillas, Francisco
dc.contributor.authorCasado-Aranda, Luis-Alberto
dc.contributor.authorGómez-Carmona, Diego
dc.contributor.authorHigueras-Castillo, Elena
dc.date.accessioned2019-10-11T12:09:18Z
dc.date.available2019-10-11T12:09:18Z
dc.date.issued2018
dc.identifier.isbn9781799800507
dc.identifier.isbn9781799800521
dc.identifier.isbn9781799800514
dc.identifier.issn1935-2921
dc.identifier.urihttp://hdl.handle.net/20.500.12226/291
dc.description.abstractThe aim of this chapter is to explore the determinants of mobile payment from the merchants’ perspective through a bibliographical review and a qualitative and quantitative study to determine the factors that encourage or obstruct the use of mobile payment tools by merchants. This chapter presents a qualitative and quantitative study on the adoption of mobile payment from the merchants’ perspective based on a previous literature review. The results reveal the main barriers in the adoption of the new mobile payment systems (users’ lack of knowledge, trust in the payment system, cost of the payment system adoption, and lack of security) as well as the main advantages perceived by merchants (convenience and speed, security, and higher turnover). According to these results, several proposals are put forward for each participant in the adoption process to promote the use of mobile payments as well as some future lines of research.es
dc.language.isoenes
dc.publisherIGI Globales
dc.relation.ispartofseriesImpact of Mobile Services on Business Development and E-Commercees
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleUnderstanding Drivers and Barriers Affecting Merchants’ Adoption of Mobile Payments: An Empirical Research and Theoretical Review Focused in Spaines
dc.typebookes
dc.description.course2018-19es
dc.identifier.doi10.4018/978-1-7998-0050-7.ch003
dc.page.initial48es
dc.page.final70es
dc.publisher.departmentMarketing y Turismo
dc.publisher.facultyCiencias Económicas y Empresariales
dc.publisher.groupGI-19/3 Nuevas tendencias en comunicación y marketing (NewteCom)
dc.rights.accessRightsembargoedAccesses
dc.subject.keywordMobile Paymentses
dc.subject.keywordMerchantses
dc.subject.keywordlack of securityes
dc.subject.keywordE-Commercees
dc.subject.keywordBusiness Developmentes


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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