dc.contributor.authorSingh, Nidhi
dc.contributor.authorCasado Aranda, Luis Alberto
dc.contributor.authorRamos de Luna, Iviane
dc.date.accessioned2019-10-11T12:09:28Z
dc.date.available2019-10-11T12:09:28Z
dc.date.issued2018
dc.identifier.isbn9781799800507
dc.identifier.isbn9781799800521
dc.identifier.isbn9781799800514
dc.identifier.issn1935-2921
dc.identifier.urihttp://hdl.handle.net/20.500.12226/292
dc.description.abstractThere is a growing interest in mobile payment services and its study is gaining popularity around the world. After reviewing literature related to mobile payment services, the current study proposes a conceptual model aiming to identify the main antecedents of user behavioral intention to use mobile payment services in an emerging market such as India. The authors collected data in the Delhi/NCR (national capital region) by means of an online survey technique. A structural equation modeling approach was used to test the proposed hypotheses. The results explain the importance of perceived usefulness, perceived attitude, and personal innovation of users in the use of mobile payment services. Perceived risk is found also relevant and negatively influences user intention to use. The findings of the study provide a background to preceding studies and encourage online businesses to combine this technology-based payment service.es
dc.language.isoenes
dc.publisherIGI Globales
dc.relation.ispartofseriesImpact of Mobile Services on Business Development and E-Commercees
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleAssessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Marketses
dc.typebookPartes
dc.description.course2018-19es
dc.identifier.doi10.4018/978-1-7998-0050-7.ch008
dc.page.initial144es
dc.page.final163es
dc.publisher.departmentMarketing y Turismo
dc.publisher.facultyCiencias Económicas y Empresariales
dc.publisher.groupGI-19/3 Nuevas tendencias en comunicación y marketing (NewteCom)
dc.rights.accessRightsembargoedAccesses
dc.subject.keywordmobile payment serviceses
dc.subject.keywordIndiaes
dc.subject.keywordEmerging Marketses
dc.subject.keywordDelhi/NCRes


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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