Corporate Culture and long-terme survival of Spanish innovative firms

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URI: http://hdl.handle.net/20.500.12226/173
ISSN: 1757-2223
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Autor(es):
Tejeiro, M.; Morcillo Ortega, Patricio; Rodriguez-Antón, J.M.; Rubio, L.
Fecha de publicación:
2017
Resumen:

The purpose of this paper is to analyze how firms can enhance their innovative capabilities and become more resilient. The current business environment requires a specific type of management for companies to remain competitive and innovation plays a key role in this respect. However, this means that a particular kind of corporate culture must promote innovation in the firm. This innovation culture is likely to be present in innovative companies that have survived in the long term (at least 50 years) and be the source of an adaptive advantage.

The purpose of this paper is to analyze how firms can enhance their innovative capabilities and become more resilient. The current business environment requires a specific type of management for companies to remain competitive and innovation plays a key role in this respect. However, this means that a particular kind of corporate culture must promote innovation in the firm. This innovation culture is likely to be present in innovative companies that have survived in the long term (at least 50 years) and be the source of an adaptive advantage.

Palabra(s) clave:

Resilience

Adaptability

Adaptive advantage

Innovation culture

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